Anthropic’s Missing Swiss Army Knife
Hi, I’m Alexandra: operations strategist, GTM builder, and AI enablement lead..
I build the systems, planning cadence, and cross-functional alignment that help fast-moving teams execute.
Current Anthropic evangelist for industry-leading companies across consumer, entertainment and tech; former Anthropic evangelist for Hollywood’s leading Talent.
I build marketing and operating systems that turn ambitious strategy into aligned execution.
I’m currently Director of Platform at The Chernin Group, where I build go-to-market infrastructure, KPI tracking, operating cadence, and cross-functional execution across the portfolio. Previously, I led marketing at Kalshi, built and launched brands at UTA, and started my career in quantitative investing at Goldman Sachs.
I graduated from Duke University and The Fuqua School of Business, where I studied Behavioral Economics and Quantitative Management. That mix of behavioral science and analytics still shapes how I approach planning, decision-making, and performance measurement.
My edge is turning ambiguous marketing priorities into clear plans, measurable workstreams, and tight cross-functional execution.
This is exactly what a fast-scaling team like Anthropic needs. I would bring the analytical rigor and execution muscle to turn marketing strategy into an operating plan your team can actually run.
What I do
(and do well)
Lead high-stakes, ambiguous projects across leadership, product, marketing, and external partners.
Drive GTM strategy, marketing decisions, and cross-functional alignment in fast-moving environments.
Turn strategy into operating plans, KPI frameworks, and measurable execution.
Passionate about building reliable AI products, and the teams and systems that help them scale responsibly.
Strategy & Operations
Operating cadence
Cross-functional execution
Priority setting
Special projects
Marketing Analytics
GTM strategy
Content and communications
Audience development
Channel execution
AI Enablement
Executive training
Workflow adoption
Practical deployment
Change management
Partnerships
Stakeholder alignment
Vendor management
Agency collaboration
Executive communication
Analytics
KPI tracking
Performance reporting
Forecasting
Data analysis